Video for advertising

Video for advertising.


These days with broadband now commonplace, most people prefer watching a Video about a subject in preference to a static website, like a glorified business card with text and the odd photo's.


Youtube the most watched video hosting site on the planet. Now opens up a whole new world for business advertising. Even better still Google owns Youtube. So this makes it an ideal catchment for promoting your business. Because Youtube will display your video along with other relevant videos on that subject. Search engines cannot index pictures and video, only text.
The great way to get around this with Youtube, you can fill in the title , description, and tags, include at least one primary key word in each section. With the tags box this contains all the words related to your video its important that you fill in as many search words as you can think of. And Google will index it.


The next big plus for Youtube you can incorporate Closed Captions into the video. This will describe what the viewer is seeing particularly if there is no commentary or its a photo slide show. Where is this place? The Photo. What is it? The CC feature is ideal for the benefit of people with hard of hearing. Offices where there are no speakers. Youtube also gives the multiple language conversion menu. Great if for instance you are a hotel owner or an international supplier. the possibilities are endless, and of coarse you can turn the Captions on or off. Finally using an annotation you can even make a link to another video. At the time of writing, unfortunately you cannot link to external websites, hopefully Youtube are working on that one. You could though caption your website address at the end of the video. Then the viewer could copy and paste into the address bar.


I found subtitle workshop for captioning a good programme, it generates a text file which you can save then upload to your Captions editor in Youtube.
There is a video tutorial on Youtube about captioning. It is said that Google will index the caption file, and gives an example of this using a caption phrase. I tried this and yes Google did find my video. Still not convinced I tried again this time on another computer. It did not show up. The reason it showed up on my computer was it grabbed the phrase from the text file on the hard drive.